When you were a kid, and someone asked you what you wanted to be one day,
what did you say?
I'm guessing it's not what you do now. 😉
Following in my family's footsteps, I knew I wanted to be a doctor.
Or rather, I knew that I should want to be a doctor.


If my constant theatrical performances, storytelling, and refusal to go anywhere without my pink feather boa didn't indicate or raise the alarm that I was a creative kid, my math marks were the kicker.

How does a theatre kid end up in
a Global Tech Corporate?
After (accidentally) studying theatre, I decided it would be a good idea to test my storytelling skills in the real world.
A child of serial entrepreneurs, my favourite phrase growing up was "So, how's business?"
Naturally, it would only be a few years after paying my dues in corporate that I would get the itch to start my own business, helping businesses establish their brands and connect with their client and communities.
What I realised during my time in big corporates is that:
* A brand without strategy is just a fancy logo.
* A brand without storytelling is forgettable.
But when you combine both? You have something that
Connect, captivates and converts.
Strategy gives you direction.
Storytelling makes people care…
Because it shows that you care.
Stir up a delicious mix of brand strategy, messaging, and personal brand coaching, and you’ll move from a far-away dream business idea into a brand that feels unmistakably yours.
Whether you're just starting or refining what you've already built, we'll craft a yawn-proof brand that feels like you and captures the heart of your audience.
Nodding your head? Let's make it happen?
Sitting, waiting, wishing?
No more.
The key ingredients in this delicious brand pie are action + clarity.
When you were a kid, and someone asked you what you wanted to be one day, what did you say?
I'm guessing it's not what you do now. 😉
Following in my family's footsteps, I knew I wanted to be a doctor.
Or rather, I knew that I should want to be a doctor.
If my constant theatrical performances, storytelling, and refusal to go anywhere without my pink feather boa didn't indicate or raise the alarm that I was a creative kid, my math marks were the kicker.

How does a theatre kid end up in a Global Tech Corporate?
A child of serial entrepreneurs, my favourite phrase growing up was "So, how's business?"
What I realised during my time in big corporates is that A brand without strategy is just a fancy logo. A brand without storytelling is forgettable.
But when you combine both? You have something that connects, captivates, and converts.

How does a theatre kid end up in a Global Tech Corporate?
After (accidentally) studying theatre, I decided it would be a good idea to test my storytelling skills in the real world. A child of serial entrepreneurs, my favourite phrase growing up was "So, how's business?"
Naturally, it would only be a few years after paying my dues in corporate that I would get the itch to start my own business, helping businesses establish their brands and connect with their client and communities.
What I realised during my time in big corporates is that A brand without strategy is just a fancy logo. A brand without storytelling is forgettable.
But when you combine both? You have something that connects, captivates, and converts.
Strategy gives you direction. Storytelling makes people care…
Because it shows that you care.
Stir up a delicious mix of brand strategy, messaging, and personal brand coaching, and you’ll move from a far-away dream business idea into a brand that feels unmistakably yours.
Whether you're just starting or refining what you've already built, we'll craft a yawn-proof brand that feels like you and captures the heart of your audience.
Nodding your head?
Sitting, waiting, wishing?
No more.
The key ingredients in this delicious brand pie are action + clarity.
FAQs
HER is me.
She is you.
HER is a brand & personal brand agency building brands for ambitious female entrepreneurs. Ambitious, wild, non-conforming women.
Recognising that women are built and build differently. We operate as a collective, an ecosystem of partners dedicated to seeing female brands thrive.
I started HER because I craved something beyond the corporate 9-to-5, where I was just a number. I wanted agency, and I wanted to build a name for myself. In the process of building brands, I found my own voice. And I realised my passion is helping women find theirs. HER has evolved into a brand that aligns with that mission- helping women believe they can create a life on their own terms, not what’s expected of them.
I want to inspire women to take the leap, to understand that they already have the power within them. This agency is a tangible representation of that belief.
Yes! And I can help you write yours, too. Writing about yourself feels weird and uncomfortable.
Way easier to toot someone else's horn. Let me toot yours for ya!
